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(2) 1970 Kellogg's Color Proof Boxes With Clemente 3-D Card Offer

Lot Number 428

Quantity: Bid Starts: 05/12/2010 12:00:00 
Bid Open: 200.00  Bid Ends: 05/27/2010 23:30:00 
Bid Count: Overtime: 30 Minutes
Currently: 210.00  Time Left: Ended
View Count: 1694   
       
 
Description

Before it made it to the breakfast table where the 3-D card was whisked out (likely from the bottom of the package), the Kellogg's Corn Flakes box was subject to color proofing before it hit the grocery store shelf. These (2) 1970 examples show the artistic process with which the eye-appealing logos and images were ultimately unveiled. Measuring 23-1/2 x 16-5/8", these thick cardboard stock pieces show the package: first in a two-color proof stage (red and blue elements only) and, on the second box, the complete design. The back of the box shows images of the very first Kellogg's "3-D" cards, which include the likes of Clemente, Jackson and Seaver. Both are affected by a series of creases, and there is what appears to be an editorial marking on the two-color proof box.

 
 
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